“AA group” is a retail and manufacturing company that was established in 1941 by Mr. Sayed Amr. It is specialized in home furnishing.

With the start of its first brand “Abdelrehim Amr” in 1941, named under the name of Mr. Sayed’s son, and its first store in the famous Dokki street, it took the brand 30 years of work to boom and become a very prominent brand and a leader in the Egyptian furniture market in the 70’s till the 90’s by Mr. Abdelrehim Amr himself. The brand grew to operate 8 various stores in Egypt helping thousands of Egyptians to establish their homes with affordable prices

AA brings 74 years of experience in manufacturing & selling furniture products. It is proud of having skilled and motivated team members who are highly committed to producing quality products and implementing positive change.

From 2006, a wider vision was brought by Mr. Mohamed-Amr and Mr. Amr, sons of Mr. Abdelrehim Amr. AA group has been trying to reposition its original brand keeping the same target, re-innovate the showrooms, and reconstruct the company in order to operate with international standards.

Successfully, in 2012, AA group launched their second brand “City Home” introducing to the market the idea of a boutique furniture store, offering high end products and designs and targeting a different niche of the population whilst remaining a customer based company.

Eventually, AA group is also planning to launch its third brand “Manzely” in 2016, proposing new furniture designs and solutions, and targeting another segment of the market.

Although AA group continues to be a retailing company inherited from father to son, it also embraces the manufacturing part. Not only AA group imports its products, but manufactures and tailors its products at different international and national manufacturers according to the market trends and demands. Its long years of inherited experience in the furniture domain gives a great potential to the company to operate in Egypt and to operate in many other countries in the near future keeping the same path as “a customer satisfaction based” company.